iPinyou Reference
Ipinyou database
Features = {IP,Region,City,Ad exchange,ad slot id,ad slot width, ad slot height,ad visiblility,ad slot format,advertiser id,user tags}
- RankSorce = CTR * BidPrice
- Aim
- Low-latency and scalale predictions as a service
- Integrated approach leads to fresher, better predictions
- Easy translation to production predictions
- Eases Operational pain